3 real-world scenarios made super easy with marketing automation

After speaking with our customers, we’ve picked three of the most common scenarios that will hopefully help to inspire your own ideas on how you could put marketing automation to work.

CRM explained | Amazing ways CRM can help your business

CRM (Customer Relationship Management) can be a tricky thing to get your head around, but don’t worry – we’re here to go back to basics and explain everything you need to know!

Introducing the all-new Gold-Vision Marketing

Explore Gold-Vision Marketing in its entirety, from initial research through to development and product features – this blog has everything you need to know!

Metrics that matter: 4 interesting landing page metrics to watch

Analytics is something that you either love to dig into or find as interesting as watching paint dry. Either way, you can’t avoid it – so hopefully with the help of this blog you’ll realise that focusing on four of the most interesting metrics will yield results and save you time wading through every available statistic

What is lead nurturing and how to do it well?

Discover how to keep your brand top-of-mind, address the needs of your lead, and gradually move them toward becoming loyal customers.

The ultimate guide to creating a high converting landing page

In this blog we run through some simple changes you can make to your landing pages to make them high converting, lead generation power houses!

Better understand the B2B buyer’s journey for effective lead nurturing

Find out how you can improve your lead nurturing efforts by taking a deep dive into the buyer’s journey!

6 must-have CRM features to boost B2B sales productivity

Achieving B2B sales productivity isn’t just a case of hiring more sales executives and hoping that more people will equal more productivity. Instead, with the right CRM solution you can take real steps towards boosting productivity and generating more sales.

How to build a revenue engine with CRM at the heart

By incorporating a CRM system into a company’s Revenue Enablement strategy, organisations can gain a more complete understanding of their customers and improve the effectiveness of their revenue-generating activities.  Read on to find out more.

Cloud vs on-premises hosting: make the right choice for your business

With great CRM comes great responsibility, which is why it’s important to make the right choice between hosting your system in the cloud or on-premises. This infographic runs through key considerations to help you make the right decision for your business.

7 steps to get started with social selling

Explore how you can connect with, engage with and nurture leads and sales with social selling.

Why Gold-Vision is perfect for Software & IT companies

Find out how Gold-Vision supports the Software & IT industry’s unique needs and processes in our latest infographic!

How to increase productivity with the help of CRM: 6 key benefits

Find out how a good CRM system can improve companywide productivity with intelligent features, streamlined processes and unified views in our latest blog!

Lead to Project and beyond – full visibility in Gold-Vision

Find out how Gold-Vision supports the Fire Protection industry’s unique needs and processes in our latest infographic.

Lessons from product development that made me better at B2B sales

Mark Vernon reflects on crucial sales skills learned from a career in Product Development.

5 steps to sales focus

Some believe that a sales focussed business has little care for their customers, but you can have the best of both worlds. Find out how in our latest infographic!

Lessons from social selling that will enhance your social CX

If there’s one customer experience trend that has intensified over the last two years, it’s social CX. Discover our 6 social selling inspired lessons that will enhance your social CX strategy.

6 steps to personalising your customer experience approach with CRM

Explore how you can improve and personalise your approach towards a great customer experience with the help of your CRM system.

How to personalise your CX approach with CRM

With so much choice out there, the need to personalise your CX has become crucial. Read on to discover six simple steps to achieve just that.

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How to use CRM to accelerate your ABM journey

ABM and the use of ABM strategies have gained more traction since the introduction of GDPR in May 2018. This post should help you figure out where to start, and how you can use CRM to succeed where other’s may fail.

8 ways CRM will easily elevate your sales enablement strategy

Sales enablement. You may have heard of it, but what is it? What can it do for you? And how can CRM help? Read on to find out…

6 steps to a successful CRM implementation

Head of Customer Experience, Jiggy Patel, shares six vital steps that will ensure that your next CRM project is a success.

How to keep your dirty data separate with lead management

The final instalment in our CRM best practice mini-series – discover how keeping your dirty data separate can save you a lot of headaches.

Less is more – common CRM data myths, busted!

A true CRM allows businesses to get so much more benefit from their investment. Which is why it’s important to debunk some of the myths about data entry that many other solutions take pleasure in perpetuating.

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5 vital CRM integrations to help your business succeed

CRM can – and many argue should – be your central data hub. From the MD through to your accounts team, a great solution can save everybody time, increase productivity and provide a 360-degree customer view. How? Through CRM integrations.

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How to use dashboards to beat your sales targets

Setting up a personal dashboard, whether you are a Sales Director or a new executive starting out, can be the instant check you need to find advantages and maximise them throughout the year.

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How to use CRM to set targets and improve your sales pipeline

With a background in CRM implementation our Sales Director, Jiggy Patel, shares her advice on how you can improve your sales pipeline by using targets in your business.

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B2B Customer Onboarding: 4 Practical Tips For Success

A successful b2b customer onboarding plan plays a critical role in the early stages of the customer lifecycle, and your long term success. Read our tried and tested tips for success.

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Understanding CASL: Is email marketing still viable for Canadian businesses?

For the long answer, read on to find out exactly how you can ensure you remain compliant, and why it’s not only viable, but also really easy to do so with the right software.

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How CRM can tackle the biggest tender management challenges

In this post, we explore how CRM can help overcome such challenges and help drive better business decisions.