Intelligent marketing tools integrated within your CRM help you get the best performance from your marketing spend.
Qualify leads
Capture, score and qualify leads, allowing you to pass to sales at the optimum moment.
Target campaigns
Use real-time data to drive personalised campaigns within a single platform.
Improve ROI
From granular email data through to won sales per campaign, understanding effectiveness is easy.
Key features
Say goodbye to CSV downloads. Manage your marketing campaigns directly within your CRM.
Campaign management
Define and manage your marketing campaigns
Lead nurture
Capture leads & qualify effectively
Touch point scoring
Understand the complete customer journey
Event and booking Management
Automate event and session bookings
Campaign analytics
Built-in dashboards and reporting
Campaign management
Using the central marketing hub you can manage anything from simple direct mail and multi-stage telemarketing campaigns, right up to a fully automated lead nurture series.
Forget various spreadsheets and marketing data across multiple systems; Gold-Vision gives you control to manage your marketing plans
Data is protected in a centrally controlled environment, ensuring compliance with local data regulations
Multi-stage campaigns are easy to create, with accurate ROI measurement built-in
Save time and increase data accuracy by segmenting your entire database by any CRM field to create campaigns fast
Automatically create follow up actions for your sales team and enjoy better results
Fully integrated sales & marketing through Gold-Vision enables you to see the complete history of a lead, helping you to keep CRM data clean while you qualify leads.
Set up lead lists that can be auto-updated via web enquiry forms
Actively update lead lists at marketing events with automated emails to nurture interest ready for your sales team to follow-up quickly post-event
Automatically identify if a new lead has had prior contact utilising built-in de-duplication
Pass sales-ready leads on with one click
Use powerful alerting to auto-create activities and alerts to ensure a timely response from your sales & marketing teams
Measure lead conversion rates and campaign ROI with ease
Touch point scoring
Combine your website visitor data with email marketing and social interactions for a powerful and flexible way to score your leads and contacts.
Integrate with leading IP tracking solutions Lead Forensics or ONMonitoring to score and react to website visits
Automatically create, populate and allocate leads using workflow
Leverage your existing leads and CRM information, ensuring that your team can coordinate their response
Monitor engagement with email marketing sent via Connect (e.g. clicks, opens)
Make the most of social media, scoring RT’s, likes, mentions, follows and campaign specific hashtags
Add custom scores to measure offline personal interactions such as positive/negative feedback
Understanding your prospect and customer lifecycles just got a whole lot easier.
Event and booking management
Build on our integrated marketing approach to manage awareness, invitation and event follow up communications.
Manage event bookings quickly and accurately, updating your CRM system at the same time with new contacts.
Integrating Gold-Vision with your finance system allows flexible billing either as bookings are entered or after the event has occurred.
Campaign analytics
Identify campaign success immediately with built-in ROI reporting against each campaign stage.
Quick and easy dashboards allow instant measurement for lead sources, and more
Measure opportunity value, campaign sales, event bookings and follow up activities by campaign stage, automatically
Email marketing
Combine intuitive and responsive drag-and-drop email design with full CRM integration for successful email marketing.
Segment recipients, send your email, then watch all click-throughs, opens and other email data automatically update against the relevant contacts in your CRM.
Using Gold-Vision’s integrated email marketing tool – Connect – you can enjoy all the benefits of a standalone marketing application, without the headache of managing an extra database.
Take the hassle out of campaign management with marketing automation. Intelligent targeting couldn’t be simpler for your sales team and marketers will find it easy and intuitive to use.
Automated workflows free up your team to work on converting leads
More than just email, automate scheduling of new activities or phone calls to follow-up on hot prospects
Personalise your marketing to deliver accurate, relevant messages to individual targets at the right time
Score engagement with marketing activities and receive alerts when prospects are ready for Sales to take over
Go further than managing pure digital interactions – CRM changes can update marketing outcomes in real-time.
Fully integrated, Gold-Vision’s marketing automation tools enable you to seamlessly combine your sales and marketing data to build a full picture of your contacts and send relevant and targeted campaigns
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Lead Forensics
With a full suite of data-rich features, Lead Forensics is the central hub for maximised marketing ROI. Bring your lead generation, analytics and insight into… (read more)
ONMonitoring
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“Our marketing team are now able to produce high quality messages that are targeted at different customer groups efficiently based on their products and preferences.”
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