Where on earth do you start with social selling?
B2B sales has changed.
Cold calling and mass mail shots are a thing of the past as the digital age has led to a shift in the way we buy, market and sell. B2B buyers are spending more time online and on social media platforms than ever before. They self-educate, research, read reviews and ask for recommendations about products and services before coming anywhere close to engaging with a salesperson. New buying habits lead to the need for new selling strategies. Here at Gold-Vision, we believe there is no better place to start than with social selling.
What is social selling?
If your potential buyers are spending much of their time using social media to inform their purchasing decisions, then social media is the place you need to be! Social selling, not to be confused with marketing on social media, is the practice of a salesperson using platforms such as LinkedIn to find, connect, engage, and nurture leads and sales. To find out more about social selling, and how to implement it within your business, check out our infographic below.
Sources & Further Reading
EBOOK | Seven steps to social selling success
BLOG | Lessons from social selling that will enhance your social CX
BLOG | Social selling: focus your efforts
ON-DEMAND WEBINAR | Social selling and CRM (featuring Daniel Disney)
Download a copy of the infographic here.