Sales has changed
Cold calling and mass mail shots are a thing of the past as the digital age has led to a shift in the way we buy, market and sell. B2B buyers are spending more time online and on social media platforms than ever before, as they self-educate, research, read reviews and ask for recommendations about products and services before coming anywhere close to engaging with a salesperson. New buying habits leads to the need for new selling strategies, and here at Gold-Vision we believe there is no better place to start than with social selling.
If your potential buyers are spending much of their time using social media to inform their purchasing decisions, then social media is the place you need to be! Social selling, not to be confused with marketing on social media, is the practice of a salesperson using platforms such as LinkedIn to find, connect with, engage with and nurture leads and sales. To find out more about social selling, and how to implement it within your business, check out our infographic below.
Sources & Further Reading
Download a copy of the infographic here.