Insource Ltd. are a healthcare software company based in Berkshire UK, who provide data management and elective care services to NHS trusts across the country. Insource solutions enable their clients to drive better patient outcomes, streamline operational efficiencies, and allow all data insights to be accessible for decision-making.
The need for a new CRM system
“Our existing CRM system was not properly configured to suit the business’s needs. As the business grew and evolved, it became clear that it wasn’t fit for purpose. It was unwieldy for the sales team to use and didn’t support marketing automation in its current set-up. So the decision was made to look at alternative systems.”