Fully integrated with your CRM

Our fully integrated email marketing tool, Connect, eliminates the headaches that are normally associated with trying to manage multiple databases from your day-to-day:

  • All response and click-through data is automatically synchronised with your CRM, ready for action
  • Data from your Gold-Vision database can be pulled into your email as tags. Include things such as the recipient’s first name or job title for that personal touch
  • Create sources from a Gold-Vision recipients list to filter all bounced contacts so that you can exclude them from future mailings

As a result, you can say goodbye to tedious, manual data entry and exporting and importing of excel spreadsheets, and instead welcome immediate access to accurate data, as well as automatic unsubscribe compliance.

Simplify data management

Gold-Vision and Gold-Vision Connect already have all of the tools that you need to help you manage and track contact marketing consent.

Opt-ins, bounces, unsubscribes, and contact mailing preferences are automatically synchronised with Gold-Vision, ensuring that your data is always up to date and complying with data privacy legislation.

For example, if a recipient unsubscribes from a Connect email then their contact record is automatically updated in Gold-Vision, resulting in them being marked as an invalid recipient for future mailings. Contacts can also manage their own details and what kind of emails they want to receive via a link to the contact preference centre – allowing them to update their details and choose exactly what kind of emails they want to receive from you.

Quick & easy to design

Save time and get started with one of the many professionally designed templates on offer in Connect’s template library. Simply drop your own branding (such as your logo and tag line) any images, and add your own social media profile links to the icons to make the template your own.

However, if you want to put more of your own stamp on things then you can create stunning emails in minutes with Connect’s easy to use drag and drop editor. Choose from columns, text, images and call to actions – then simply drag and drop them to where you want them to appear in your email.

You can also customize the font, colours and spacing between the lines or sections of your emails to match your brand and style exactly. Save custom-designed blocks, such as email headers and footers, and share them with your colleagues.

Intelligent analytics

Identify campaign success and monitor vital email stats, such as open rates and click-throughs with ease.

  • Quick and easy dashboards allow instant measurement for lead sources, and more
  • Measure opportunity value, campaign sales, event bookings and follow up activities by campaign stage, automatically
  • Choose to enhance the measurement of your website traffic by automatically including Google Analytics URL parameters in all links in an email

Mobile optimised

Mobile is on the rise, so elements that may work great on a desktop might not be so great on a mobile, but what can you do?

With Connect, you can resize and reorder parts of your email to suit mobile specifically, giving your recipients the best experience possible, regardless of what device they are using.

Code your own

For the HTML savvy out there, Connect offers you the option to design your own HTML emails – giving you the freedom to create new and custom templates that suit your needs exactly.

If you don’t personally have the HTML know-how but you have a great design team or agency then we have a few options for you:

  • Simply import the code that they have provided you with, or upload a zip file of the design straight into Connect, or
  • Give your design team limited access to Connect that lets them create templates and designs in the tool, without the ability to send emails or see any sensitive information

What can Gold-Vision do for your business?

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