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CRM ROI: It's payback time

The return on investment from a CRM extends beyond a straightforward increase in sales revenue.

Learn how to identify other ways a CRM yields returns and ultimately pays for itself, from boosting performance, improving customer experiences, and empowering all customer-facing teams to generate revenue.

“When budgets are squeezed, it can be tempting to put off investing in software. But the question you have to ask yourself is, can you really afford not to have a CRM?“

Mark Vernon, Gold-Vision MD

What’s inside

Chapter 1

There’s more to CRM ROI than you might think

Chapter 2

Revenue generation isn’t just your sales team’s responsibility anymore

Chapter 3

10 best practice tips to maximise the return on your CRM investment

About the Author

Software is at the heart of almost everything we all do on a daily basis, but my goodness, can it be dull to read about! That’s why I have made it a mission of mine to take every ‘dry’ B2B topic requested of me and turn it into something helpful, engaging and accessible. B2B content doesn’t have to be boring to be insightful!

Kim Stuart-Thomas, Marketing Manager


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