Manage a customer from first contact through to recurring sales and on-going relationship building. Build a measurable and accountable trail for each customer journey. Identify which lead sources provide the greatest ROI.
Make it easier for sales and marketing to work together. Provide one central platform holding all of the sales data, such as opportunities, appointments or targets. Combine it with marketing campaigns, touch points and scoring. Total visibility for both functions.
Know where you are most effective, and where you are not, with a closed-loop sales and marketing solution. Stop data loss between departments, allowing consistent measurement and improvement.
Powerful functionality specifically for your sales and marketing teams includes marketing automation, lead scoring, appointment tracking, email marketing & sales automation.