We wouldn't still be here without the businesses who trusted us — many of you from the very early days.
See how far we’ve come
OUR STORY SO FAR...
We've been doing this since 2001
We started as Esteiro Business Solutions, founded on the belief that CRM expertise shouldn't be reserved for large organisations.
A few years later, Gold-Vision was born with the same goal: powerful enough for complex B2B businesses, simple enough that people actually enjoy using it. Twenty-five years on, that thinking still drives everything we do.
September 2001. A handful of people with big consultancy experience decide to do something different, bringing that expertise to businesses who need it, at a price that actually makes sense, with a team you can actually call.
We build our own CRM because we know exactly what businesses actually need from one. Version one goes live. It's on premises, it works, and customers love it. The Gold-Vision name sticks.
E-marketing, lead management, better dashboards, we're adding real capability and moving into the cloud. The team grows. Real departments. More customers. Still the same people you can ring up and talk to, though.
This one's a proper milestone. Version 8 means you can configure Gold-Vision to work the way your business works, not the other way round. Deep integrations, real flexibility. This is when the product really comes of age.
COVID changes everything, and we adapt quickly for ourselves and for our customers. We also open our Toronto office, meaning Gold-Vision is now properly serving businesses on both sides of the Atlantic.
Gold-Vision is acquired by Volaris, a multinational, buy and hold software group based in Canada. We stay independent. We still make our own decisions. But now you know we're not going anywhere. That peace of mind matters.
We're moving to central Northampton and doubling down on what businesses are asking for most right now, help getting real value from AI and automation. Same team, same values, new capabilities.
Gold-Vision gets its first wave of embedded AI agents — handling follow-up scheduling, deal summaries, and data enrichment automatically. Not a bolt-on. Not a chatbot. Just the work getting done without someone having to do it.
AI agents that coordinate across your whole pipeline — qualifying leads, flagging risks, nudging deals forward — without anyone having to configure a rule. The CRM stops being a record-keeper and starts being a team member.
The people behind 25 years
A lot of faces. One team.
Thank you to each and every team member who's contributed along the way.
Some go all the way back to the beginning. Others joined last month. Different faces, same thing underneath — a team that's genuinely stuck around, through a lot of change, because we care about getting this right for you.
So, why the new look?
We've changed a lot.
The important stuff hasn't.
Yes, we look different — new logo, new colours, the works. Twenty-five years in, we've refreshed the brand to match how much we've grown — including how seriously we've leaned into AI and where CRM is heading next.
What hasn't changed is everything that actually matters: the same expertise, the same capability, the same business you can build on for the long run.
Nothing about the way we work with customers is changing. You’ll still have a dedicated account manager. You’ll still be able to reach someone who knows your business. That’s not a brand promise — it’s just how we work.
Over 25 years of CRM implementation, automation and process work. We know what makes these projects succeed (and what makes them fail). That kind of experience isn’t something you can buy off a shelf.
A lot of businesses want to move on AI but aren’t sure where to start — or how to do it without blowing the budget. We’ve built something that helps with exactly that, and we know how to make it work in practice, not just in theory.
Being part of Volaris means you don’t have to worry about us getting acquired by someone who doesn’t understand the product, or disappearing overnight. They buy businesses and keep them. We like that.
Speaking of the new look…
Your logo. Your colours. Your CRM.
New logo, new colours for us — so as a thank you for 25 years, we're giving you the same option.
Brand your own Gold-Vision CRM with your logo and colours, running on the platform your team already knows.
Coming soon.
What's Next?
Here's what the next
few years look like
We're using AI in our own engineering work to deliver integrations, portals and custom applications much faster than we used to. That's a real benefit to you — less waiting, lower cost, same quality of thinking behind it.
We're working on more focused capabilities in areas like field services, quoting and event management. But we want to get this right, which means we want to hear from you before we build, not after.
If your business has needs in these areas, please talk to us. These are exactly the conversations that shape our roadmap.
There's a lot of noise around AI right now. We're focused on the practical side — helping you automate the right things, integrate sensibly, and actually see the return. We've done this work ourselves, so we know what good looks like.
Predictable costs. Real outcomes. No surprises.
Everything we build and store is backed by ISO 27001 certification — an independently audited standard for information security management. It means your data is handled to a proven, accountable standard, not just a policy on paper.
Everything we deliver runs on 100% redundant data centre infrastructure — so there's no single point of failure behind your integrations, portals or custom applications.
Built by people who've been doing this for 25 years, it's reliability you don't have to think about, because we already have.
Meet the team
One of the things our customers tell us they value most is knowing they can pick up the phone and reach the right person.
Here's who that is, depending on what's on your mind.
We're always happy to talk. Got a question, or just want to say hello? We're one call or email away.
Contact us
