We wouldn’t still be here without the businesses who trusted us — many of you from the very early days.
See how far we’ve comeWhere it all started
We’ve been doing this since 2001
We started out as Esteiro Business Solutions — a small team who’d spent years inside big consultancies and thought: there has to be a better way to do this. One that doesn’t cost a fortune and actually treats people like people.
So we built it. We offered the kind of CRM and business expertise that only large organisations could usually afford — but without the faceless project managers, the inflated invoices, and the disappearing act after go-live.
Gold-Vision the product came a few years later. The idea was the same: something powerful enough for complex B2B businesses, but simple enough that people actually want to use it. Twenty-five years on, we think we’ve got pretty good at that.
September 2001. A handful of people with big consultancy experience decide to do something different, bringing that expertise to businesses who need it, at a price that actually makes sense, with a team you can actually call.
We build our own CRM because we know exactly what businesses actually need from one. Version one goes live. It’s on premises, it works, and customers love it. The Gold-Vision name sticks.
E-marketing, lead management, better dashboards, we’re adding real capability and moving into the cloud. The team grows. Real departments. More customers. Still the same people you can ring up and talk to, though.
This one’s a proper milestone. Version 8 means you can configure Gold-Vision to work the way your business works, not the other way round. Deep integrations, real flexibility. This is when the product really comes of age.
COVID changes everything, and we adapt quickly for ourselves and for our customers. We also open our Toronto office, meaning Gold-Vision is now properly serving businesses on both sides of the Atlantic.
Gold-Vision is acquired by Volaris, a multinational, buy and hold software group based in Canada. We stay independent. We still make our own decisions. But now you know we’re not going anywhere. That peace of mind matters.
We’re moving to central Northampton and doubling down on what businesses are asking for most right now, help getting real value from AI and automation. Same team, same values, new capabilities.
So, why the new look?
We've changed a lot.
The important stuff hasn't.
Honestly? The rebrand is about making sure what you see on the outside reflects who we actually are on the inside — a business that's grown up, added real capability, and still cares about the same things we always have.
You can still just call us
Nothing about the way we work with customers is changing. You'll still have a dedicated account manager. You'll still be able to reach someone who knows your business. That's not a brand promise — it's just how we work.
The expertise is deeper than ever
Over 25 years of CRM implementation, automation and process work. We know what makes these projects succeed (and what makes them fail). That kind of experience isn't something you can buy off a shelf.
We can genuinely help with AI
A lot of businesses want to move on AI but aren't sure where to start — or how to do it without blowing the budget. We've built something that helps with exactly that, and we know how to make it work in practice, not just in theory.
You're investing in something that'll last
Being part of Volaris means you don't have to worry about us getting acquired by someone who doesn't understand the product, or disappearing overnight. They buy businesses and keep them. We like that.
Curious about AI and workflow automation
We've put together a dedicated page that explains what we've built and how it works in practice — worth a look if this is on your radar.
Book your free AI consultation
What's Next?
Here's what the next
few years look like
We wanted to share this with you directly, because you should know where we're heading. This isn't a sales pitch — it's just an honest look at what we're building and why.
Some of this is already live. Some of it is in progress. All of it is shaped by conversations with customers like you — so if you've got thoughts, we genuinely want to hear them.
25+
Years of CRM experience behind every conversation
ISO 27001
We are ISO27001 certified - your data is in safe hands
100%
Redundant data centres — we're always on
Faster delivery of integrations and custom work
We're using AI in our own engineering work to deliver integrations, portals and custom applications much faster than we used to. That's a real benefit to you — less waiting, lower cost, same quality of thinking behind it.
And unlike buying a no-code AI tool online, you get ISO 27001-certified delivery from people who've been doing this for 25 years.
ISO 27001Redundant DCBroader product — built around what you actually need
We're working on more focused capabilities in areas like field services, quoting and event management. But we want to get this right, which means we want to hear from you before we build, not after.
If your business has needs in these areas, please talk to us. These are exactly the conversations that shape our roadmap.
Talk to usHelping you get real results from AI — not just the hype
There's a lot of noise around AI right now. We're focused on the practical side — helping you automate the right things, integrate sensibly, and actually see the return. We've done this work ourselves, so we know what good looks like.
Predictable costs. Real outcomes. No surprises.
Getting together
We want to spend more time with you
Later this year, we're running a series of customer workshops — small, focused sessions by industry and by role. Not a webinar, not a sales event — just a chance to get in a room, share what's working, hear what isn't, and figure out what's next.
By industry
Construction ManufacturingIT & SoftwareProfessional ServicesField ServicesYour sector?By role
Sales LeadersOperations Marketing Customer SuccessIT & Systems Your role?Tell us if you're interested
We're still nailing down the dates, but if you'd like to be involved — or suggest a topic — just drop us a line. First come, first served.
Say Hello
Here's your cheat sheet.
One of the things our customers tell us they value most is knowing they can pick up the phone and reach the right person.
Here's who that is, depending on what's on your mind.
Jiggy Patel
Customer Success & Sales
Book a callGetting more from Gold-Vision, account questions, or just wanting to catch up on where things are at.
Tim Beresford
Finance & Operations
Book a callBilling, contracts, renewals — anything on the operational or finance side.
Mark Vernon
Revenue & Strategy
Book a callBigger picture conversations — growth, partnerships, or where Gold-Vision fits into your plans longer term.
Nikki Murphy
Product
Book a callFeature ideas, things that aren't working the way you'd like, or input on what we should build next.
