2 March 2022 – 10.30 GMT

Are you at the point where you need to better manage your leads and improve your customer retention or customer experience? Then maybe it’s time you consider Account Based Marketing!

Account Based Marketing (more commonly referred to as ABM), is a strategic approach to marketing and sales, working in combination to identify and target your most important customers – new and existing.

ABM could help your business thrive in the world of noisy marketing efforts, but where do you begin?

In this webinar, Mark Vernon will share his experiences and provide top tips, tools and processes on how to get started, including:

  • Getting your data in order
  • Setting clear objectives and measures
  • Identifying key accounts
  • Creating content
  • Launching campaigns
  • How CRM and other tools can help

This webinar will last approximately 20 minutes plus an additional 10 minutes for a Q&A opportunity at the end.

About the Presenter(s)

Mark has twenty years of experience developing and implementing software professionally, with the past fifteen at Gold-Vision CRM leading product development. He enjoys being cross-functional within the organisation and is an experienced social selling leader.

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