July 3, 2019 – 11.30 am EST:

Embarking on an ABM journey without a CRM solution isn’t going to work. Join us for this webinar to find out why and learn everything you need to know to make your ABM journey a success.

Account Based Marketing (ABM) is proving its worth in every industry as a strategic approach. The introduction of GDPR has simply accelerated businesses aligning with an ABM strategy. It’s not all about getting a message out and hoping someone will engage with it.

Integrating CRM into your core teams will allow you to reap the benefits of an ABM strategy that is truly integrated. CRM can align both the sales and marketing team efforts and ensure that the two teams compliment your focus and drive whether it’s a targeted prospect or key customer. In the age of ‘customer experience’, your contacts will expect you to understand their business.

Join our Head of Customer Experience, Jiggy Patel, for this webinar and find out how to:

  • Identify your ABM strategy
  • Use your CRM data to analyse and select your target accounts and contacts
  • Use social listening to research and understand your contacts
  • Build your customer profile and plan your approach by aligning your sales and marketing effort
  • Plan targeted campaigns and communication
  • Track your ROI and analyse your results

This webinar will last approximately 30 minutes plus an additional 10 minutes for a Q&A opportunity at the end.

Jiggy Patel

About the Presenter(s)

Jiggy Patel has worked in the IT and software industry since graduating from Brunel University. She has worked as an implementation consultant for blue-chip organisations before joining the Gold-Vision team and achieved GE Markmaker status as a top 100 employee for her dedication and customer service. Since joining Gold-Vision, Jiggy has managed numerous implementation projects and headed the customer team, and now as Head of Customer Experience, she has a dual focus on the customer and product. Jiggy’s product expertise enables her to work with and advise existing customers and new prospects who face challenges with CRM