June 23, 2021 – 11.30am EDT
ABM (aka. account-based marketing) as a strategy can help to align your sales and marketing efforts in much the same way as social selling. In fact, both of these initiatives can absolutely support each other to truly boost your customer engagement and customer experience.
In this webinar, we will introduce ABM and social selling and look at 4 key steps to manage your ABM strategy and how social selling can support it.
Daniel Disney and Jiggy Patel will share their experiences and provide tips, tools and processes as to how to boost your output from ABM, including:
- How to align your staff with your social strategy
- How to focus on the right accounts
- How to engage with relevant insights
- How to build trusted relationships
- How Can CRM and other tools help
This webinar will last approximately 20 minutes plus an additional 10 minutes for a Q&A opportunity at the end.
About the Presenter(s)
Jiggy has managed numerous implementation projects and headed the customer team. But now as Head of Customer Experience, she has a dual focus on the customer and product and is a leading force within Gold-Vision for Social Selling, pioneering many of the approaches that we use today.
Daniel Disney is a number one best selling author who helps people turn LinkedIn into a lead, sales and revenue-generating machine. He delivers regular webinars and training for sales teams who want to learn how to succeed with social selling and LinkedIn.