Role overview

We are the software author for Gold-Vision CRM and have experienced strong growth in recent years.  We work with a wide range of organisations across the UK, Europe and North America.  Our growing Gold-Vision customer base ranges from small emerging businesses, to major plc’s, across the commercial and non-profit sectors.

The Sales & Marketing role has newly been created as we look to increase our internal marketing and sales capabilities and skills, and you’ll be joining us as we enter an exciting period of product development and customer growth.

Reporting to the Marketing & Communications Manager, you will be interested in developing your sales and marketing career, be a forward and analytical thinker who will have a direct responsibility to develop our lead generation strategy.  Take an active role in new business activation – building on nurture and social touchpoints to build prospect relationships and identify CRM opportunities.

You should be a self-motivated individual and possess great communication skills. Working as part of a friendly team in an interesting and varied role. We’ll help you develop both your sales, marketing and broader business skills, as well as giving you a unique opportunity to gain insight into how leading businesses manage their sales & marketing functions.

Key Information

Job title: Sales & Marketing Executive

Objective: Coordinate, manage and generate Gold-Vision leads; Measure and report on lead generation activities; Work with our Sales team to help activate, nurture, and promote leads.

Responsible to: Marketing & Communications Manager

Hours: Normal office hours: 09.00-17.30 (37.5 hours/week)

Employment type: Full-time, permanent position. Hybrid working available.

Location: Based from Esteiro Offices in West Haddon, Northamptonshire. Due to our location it is imperative that you own a full UK driving license and a car.

Key Responsibilities

Core Areas
  • Contribute to our lead generation strategy in line with Sales & Marketing OKRs, working with marketing and sales colleagues.
  • Contribute to content creation such as landing pages, blogs, video and more to underpin our sales enablement strategy.
  • Identify new lead sources and generate new leads whilst managing current relations with lead generation third parties and working in collaboration with the sales and marketing team.
  • Support sales and marketing colleagues with lead nurture campaigns through Gold-Vision.
  • Report on all lead generation activity and activation using Gold-Vision dashboards.
  • Engage in Account Activation with the sales team building on nurture campaign or social media touchpoints, to develop CRM opportunities. 
Lead Generation
  • Working with marketing and sales colleagues, contribute to our lead generation strategy to meet team and company OKRs. To plan all projects and activities within Gold-Vision
  • Test, optimise, and measure all lead campaigns.
  • Actively seek new lead generation sources to attract new prospects to Gold-Vision for the UK and North America
  • Generate leads through various sales and marketing activities, including third-party suppliers and paid advertising such as LinkedIn and Google Ads.
  • Use Gold-Vision CRM to capture, distribute and report on leads by source.
  • Manage and maintain relationships with third-party suppliers, whilst actively challenging and monitoring the quality of leads.
  • Assist the Marketing Manager to manage Gold-Vision listings and reviews such as Capterra, GetApp and Software advice to aid lead generation and win product awards.
  • Manage our Gold-Vision Category listing and bidding strategy for Capterra and GetApp to ensure we stay within the Top 20 CRMs and we appear favourably within our chosen categories to encourage engagement and clickthrough’s.
Sales enablement & account activation
  • Engage in Account Activation to nurture prospects with the sales team building on nurture campaign or social media touchpoints, to develop CRM opportunities.
  • Monitor website and social media touchpoints such as for follow up, assist with allocation of activation accounts, and leads.
  • Develop nurture campaigns with the Sales team. This can include, creating copy, setting up campaign automation, obtaining sign-off, ongoing management, and ROI measurement.
  • Understand the key principles of a sales enablement strategy and play an active role in the alignment of sales & marketing to achieve a progressive approach in this area for our business.
  • Become a Super User of Gold-Vision and ensure that lead data is recorded correctly to encourage accurate reporting.
  • Report on all lead generation using Gold-Vision reporting tools such as dashboards and other tools such as LinkedIn and Google ads reporting.
  • Manage quarterly lead generation meetings to review progress, budgets, costs, and ROI.
  • Analyse Google analytical data to record conversions, identify opportunities, and support lead generation reporting.
  • Work closely with other Gold-Vision teams including Customer Support, Projects & Technical teams.
  • To undertake other duties which fall within the scope of the post as determined by the Management Team.
  • The successful candidate will be provided with appropriate training as required for the role.

Person Specification

  • Relevant degree and/ or experience in marketing or sales

Key skills & abilities
  • Sound knowledge of marketing & sales principles.
  • Effective and clear communication skills both written and verbal
  • Excellent at building relationships
  • Good copywriting skills
  • Experienced in marketing automation
  • Proficient in LinkedIn
  • Good project management and organisational skills
  • Strong attention to detail
  • Ability to analyse data and effectively present information
Desirable experience
  • 1 year + experience in marketing or sales (this could include a placement year).
  • Google PPC & GA
  • LinkedIn advertising
  • CRM experience

Personal attributes
  • Strong sense of initiative and a “can-do” attitude.
  • Motivated with a passion for marketing and sales.
  • Ability to work independently and as part of a team.
  • Enthusiasm to learn and develop relevant skills as required.
  • Commitment to Equal Opportunities.
  • Ownership of a full UK driving license and a car are essential.

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