CRM User Adoption Tips [Infographic]

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Written by Jodi Gaywood - 19/12/2017

CRM software can revolutionise your business and help you to become a more customer centric organisation. In order to get the best returns from your CRM investment you must ensure that all end-users adopt the system and are committed to using it effectively. User adoption is one of the biggest challenges a CRM implementation faces and is consistently cited as the main reason why projects fail to deliver expected results.

In order to combat a failed implementation it is important that you outline your own CRM user adoption strategy before embarking on a new project. Here are 8 key things to consider:

 

                                                                      

 

The ultimate goal of your CRM User Adoption strategy is to motivate your staff into wanting to use the CRM and perceiving it as something that will enhance their productivity.