Overseas Trade Show Agencies (OTSA) represents a wide portfolio of the world’s most successful exhibitions. Using their sales and marketing expertise, OTSA helps hundreds of companies take their products and services into worldwide export markets. Their work for leading international exhibition, event and congress organisers includes acting as the local partner for organisers, recruiting exhibitors and trade visitors.
Previously all our data was held in individual spreadsheets, marketing proved especially difficult with this scenario as it wasn’t easy to understand which contacts had already received specific mailshots. Our main needs were for:
- a central hub for all the team, ensuring we no longer duplicate data
- an integrated marketing platform, we needed to understand which contacts received and interacted with specific mailshots
- a way to manage and action the lists of event attendees and exhibition organisers
How Gold-Vision addressed the challenge
Gold-Vision has been a perfect match for our company, allowing us to customise the CRM to our needs instead of the other way around. Today, all current visitors, exhibitors, co-exhibitors and industry contacts are held in CRM. We are able to quickly import exhibition contact lists into lead management. Gold-Vision deduplication checks whether a contact has attended previous events and ensures we only send one email to our contacts.
Because our data is so well organised, we are able to segment our sources and send highly targeted campaigns for future events. Connect email marketing is our key tool to send out our marketing communications and attract both exhibitors and visitors. Since our email marketing is now fully integrated in Gold-Vision, the team is able to track all interactions with our mailshots and take actions accordingly.