Once the initial deployment had been achieved from a sales perspective, MHS turned their attention to marketing. Having all of their information in one place means that they now knew who their end user was and could use this data to support their existing marketing activities. In particular, this centralisation meant that they could start to use email to help build brand awareness.
Though MHS use an external agency to manage their marketing, using Gold-Vision’s integrated email marketing tool (Connect) means that they are able to create, send and report on email campaigns all within their CRM.
Adding the marketing automation module also opened up further opportunities for MHS. For instance, they are using the marketing automation module to drive GDPR privacy notifications to ensure these are sent.