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Customer Insight

Spacestor


“Gold-Vision gives Spacestor a 360° view of customers and their engagement to help the company maintain their impeccable customer experiences.”



Jiggy Patel, Account Manager

Spacestor strive to help business achieve organisational goals by creating innovative and sustainable workspace environments.

Spacestor began their journey in the UK over three decades ago, and have since expanded across the US, with offices in LA, New York and Chicago!

The need for a CRM system

Spacestor have been a loyal Gold-Vision customer for over 11 years! Their journey with us started with a list of key system requirements, including:

  • The ability for Sales and Marketing teams to track customer lifecycles from initial enquiries through to customer
  • An on-premise solution in order to integrate with third-party solutions and BI tools
  • Quote and pricing management
  • Account management and customer service functionality

Spacestor have a key focus on Sales and Marketing team alignment, as well as top-notch customer service and satisfaction! Read on to find out how Gold-Vision help the team reach new heights as they continue to expand across the globe.

Top 3 CRM Benefits

1. Integrated Sales & Marketing

The sales and marketing teams at Spacestor work closely to make sure their joint efforts lead to high quality leads and prospects. They use Gold-Vision to track all of their clickthrough data from email campaigns, and ensure that they are followed-up with further marketing activities or contacted by the sales team. With a strong social media presence, it is also imperative for Spacestor to be able to track leads and note details from their online interactions.

2. Integrations

Spacestor integrates key 3rd party business tools, using the Gold-Vision REST API. This helps the team complete tasks using their every-day applications and systems, with peace of mind that data created or collected will automatically be stored right within their CRM. A key example of this is the ability to complete and share BI reports between different systems used in both their UK and US offices, ensuring that everyone is up-to-date with live information, wherever they are based.

3. 360° customer view

Gold-Vision gives Spacestor a 360° view of customers and their engagement to help the company maintain their impeccable customer experiences. With account management being a key focus for Spacestor, contact data is collected through features such as email analytics, correspondence tracking and notes to help the company build a picture of their customers’ interactions and evaluate if further interaction or follow-up is needed to nurture them.

Looking Ahead

To further improve their customer service, Spacestor are looking to use Gold-Vision’s Marketing Automation tools to manage lead and enquiry follow-ups. There is also the potential to implement external web links from their 3rd party tools to Gold-Vision account records and shared dashboards.

What can Gold-Vision do for your business?

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