Marketing

GENERATE & QUALIFY

Make the most of your marketing spend with Gold-Vision’s lead solutions. Capture, score and qualify, allowing you to pass to sales at the optimum moment.

Capture leads

Keep CRM data clean while you qualify leads. Keep lead history for life, allowing you to automatically identify if a new lead has had prior contact through powerful de-duplication. Pass sales-ready leads on with one click. Measure lead conversion rates and campaign ROI with ease.

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Touch point scoring

Combine website visitor data with email marketing and social interactions for a powerful and flexible way to score your leads and contacts.

  • Integrate with leading IP tracking solutions Lead Forensics or OnMonitoring to score and react to website visits
  • Use Connect email marketing for email engagement scoring including clicks and opens
  • Make the most of social, scoring RT's, likes, mentions, follows and campaign specific hashtags
  • Add custom scores to measure offline personal interactions
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TARGET CAMPAIGNS

Carry out targeted marketing campaigns from within CRM. Segment your contacts, design responsive emails, and save time never needing to export a CSV file again.

Campaign management

Make marketing easier using the fully integrated campaign management tool right within CRM. Save time and increase data accuracy by segmenting your entire database by any CRM field to create fast campaigns. Multi-stage campaigns are easy to create, with accurate ROI measurement built-in. Get better results, automatically creating follow up actions for your sales team.

Using the central marketing hub, manage anything from simple postal campaigns, through to multi-stage telemarketing campaigns right up to fully automated lead nurture series.

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Connect email marketing

Combine intuitive and responsive drag-and-drop design with full CRM integration for successful email marketing. Segment recipients in CRM, send your email and watch all click-throughs, opens and email data automatically appear back in CRM. Easy.

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Marketing automation

Take your campaigns to the next level with marketing automation right within CRM. Create multi-stage automation such as lead nurture campaigns or new customer welcome series. Alert your team when key accounts hit high touch point scores.

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IMPROVE ROI

Measure your marketing effectiveness without spreadsheets. From granular email data through to top level won sales per campaign, it’s all within easy reach.

Campaign ROI

Identify campaign success immediately with in-built ROI reporting against each campaign stage. Measure opportunity value, campaign sales, event bookings and follow up activities by campaign stage, automatically.

Analytics

Quick and easy dashboards allow instant measurement for lead sources, campaign management and year-on-year sales. Combine with deeper reporting when you need it for accurate sales forecasting through to individual lead revenue opportunities.

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“Integrated CRM, campaigns & email marketing has improved our client communications and allowed
our sales and marketing teams to work much more effectively together.”

JULIA WALLACE, MARKETING DIRECTOR
GFC MEDIA GROUP