Company
Campbell Scientific manufacture dataloggers, data acquisition systems, and measurement and control products used worldwide in research and industry. Their products are used in a wide range of applications including meteorology, structural and geotechnical monitoring, soil science and vehicle testing.
We interviewed Campbell Scientific’s IT Manager, Mark Pimperton, Sales Manager, Simon Dawe & Marketing Manager, Iain Thornton to see why Gold-Vision works for each of them.
Sales focus
We wanted something centralised to record sales interactions and to better manage our sales enquiries; to be able to track an enquiry through each of the stages of its lifecycle. We wanted to improve our customer satisfaction and loyalty through improved enquiry response times and measurement of service levels.
Our usage has grown quickly and we’ve taken it from a simple sales and support system to managing loans, training and various other functions too. It’s expanded well beyond our original scope, and we’re now moving towards every interaction with a customer being recorded, logged and followed up using Gold-Vision
Our favourite feature would have to be the email tracking, it’s so easy to go into an account and see the recent history and conversations. The reporting is also a great feature. You can report on almost anything.
Marketing focus
Prior to Gold-Vision we were carrying out email campaigns through an Outlook add-on. Using Connect, Gold-Vision’s in-built email marketing tool, is just so much easier. We can pull the data straight from CRM, save them how I want, and then within the system itself we can create templates and translate as we need.
Measuring where our business comes from is also much easier now, as it’s all traceable. It’s made estimating ROI for campaigns much easier.
We also really like lead management – when we come back from an exhibition with a lead list we use the lead management system to import and allocate them. They can be brought into the main Gold-Vision system once they’ve been fully checked out. It’s well coordinated and easy to track.
