" Marketing now has an integrated
package available to all members of the team. There was
therefore an immediate step change in the information
being shared. Our objective of combining all our information
in one place was achieved.”
Pete Bluff, Marketing Analyst, Nuvia Limited
Nuvia Limited is one of the UK’s leading
nuclear specialists with offices across the UK and over 900
staff generating annual sales of around £70 million.
Clients are from across the nuclear industry, Government and
commercial organisations both in the UK and overseas.
Business Need
Following a major company acquisition it was necessary to
have a single system that could combine all Nuvia client,
contact, opportunity, order reporting and sales forecasting
information. The new system needed to be easy to use, yet
flexible enough to meet established sales funnel and order
recording and reporting requirements.
A key objective was to achieve greater visibility
and encourage data ownership across the Marketing team. Existing
systems proved to be difficult to synchronise which resulted
in inconsistent usage and relied on data entry by key people
only.
Nuvia selected Gold-Vision as it “was
shown to be able to adapt to our specific needs, including
importing data from our finance system. It was competitively
priced, and Gold-Vision had demonstrated their willingness
to adapt the system to our needs.”
Pete Bluff, Marketing Analyst, Nuvia Limited
Gold-Vision
Benefits
Usage of Gold-Vision has been focused within the Marketing
department with wider use across the Company for account and
contact records and associated information. Nuvia use Gold-Vision
to manage their sales funnel and to provide forecast information
for senior management. Business Development Managers update
their own marketing and sales data which is formatted and
reviewed by the Marketing department.
“Marketing now has an integrated
package available to all members of the team. There was therefore
an immediate step change in the information being shared.
Our objective of combining all our information in one place
was achieved.”
During implementation Gold-Vision worked with
Nuvia to provide bespoke screen modifications to meet Opportunity
reporting needs. This has progressed following the release
of Gold-Vision 2005 to move Nuvia onto a standard look and
simpler window navigation. With the introduction of Gold-Vision
2007 and enhanced screen designer functionality, the Nuvia
Marketing team now do screen adaptations themselves.
“The Gold-Vision team provided a
significant level of support during the implementation phase
due to the unusual nature of our Opportunity requirements.
This involved working closely with our Marketing Analyst,
and holding a scoping exercise at their office to ensure our
needs were met.”
Training and rollout was dependant on the
core staff involved in the original scoping exercise. The
geographical diversity of the Company made this a difficult
process and was challenging in achieving levels of acceptance.
The Marketing Department has the the “expert”
Gold-Vision users within Nuvia and on an ongoing basis they
look at how the system can be further improved to encourage
users to make full use of Gold-Vision’s capabilities.
For example, use of Gold-Vision Mobile for the Business Development
Team will be an objective for the coming year. Due to the
complexity of their system, Nuvia provides an excellent test
scenario for latest customisation functionality by comparison
to their requirements - Gold-Vision 2008 will provide significant
benefits for Opportunity management and Activity planning
for the Company. Responding to enhancement requests from customers
is key to the way that Gold-Vision is developed. An excellent
relationship has been built over the years and suggestions
are welcomed from Nuvia. This can cover functionality aspects
and also other ideas such as the set-up of a Gold-Vision User
Group and forum that will be launched in 2009..
